Sep 21, 2011:
We’ve composed and produced a new sonic logo for YAZOO.
The brief was to encapsulate YAZOO’s “Milk. Shaken up.” brand in sound.
We designed a sonic palette that blends wobbly synths and fresh acoustic guitars with real live bottles of YAZOO being shaken up. Then we used that palette to compose quirky loops and shaky melodies.
Once we had the hooks in place, we cut it down to 3 seconds for the current YAZOO radio campaign:
We also handled the voiceover search.
Client: FrieslandCampina
Agency: Mercieca



